Bachelor of Communication and Media (Public Relations)
Develop the skills you need to engage communities, manage crises, and advise clients. Learn the PR playbook, manage reputations, plan events, and become a trusted PR professional.
About the Course
Gain key technical skills in Public Relations by participating in hands-on client work and receiving expert support from lecturers who have worked in PR management roles around Australia and the world. We have a Public Relations Advisory Committee consisting of senior national public relations practitioners, dedicated to ensuring our courses remain current and industry focused. Upon graduation, you will gain access to industry accreditation with Public Relations Institute of Australia (PRIA).
Course Entry Requirements
- ATAR - 63.00 or equivalent; proof of meeting the English Language Proficiency requirements is also required.
- Completed VET qualifications can be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.
- Work and Life experience may be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.
- Exemptions/credit will be assessed based on the UniSQ Credit and Exemption Procedure. Claims for credit for previous study should be submitted prior to or at the time of enrolment. Each claim will be assessed on individual merit in line with UniSQ policy.
Course Structure
Recommended study pattern
Year 1 HAC1000 The Skilful Communicator PRL1002 The PR Playbook: Practice and Tools HAC1001 The Professional Self: Building Career Identity PRL1005 Digital Networks for PR 4 x Electives
Year 2 PRL1006 Crafting PR Content PRL2002 Community Consultation and Engagement PRL2012 PR Research and Analytics HAC2000 Digital Worlds: Human Futures 4 x Electives
Year 3 PRL3005 Reputation, Issues and Crisis PRL2006 Event Planning and Delivery PRL3001 Effective PR Campaigns HAC3001 The Emerging Professional 4 x Electives
Award requirements
Completion of 24 units as outlined in the Recommended Study Pattern section.
Exit points
Associate Degree of Communication and Media, Diploma of Professional Photography, Diploma of Professional Communication, Diploma of Arts
- Evidence professional knowledge and skills in one or more disciplines which will equip students to be competitive in the regional and global workforce.
- Use creative and critical thinking processes to evaluate multiple sources of evidence, explore new ideas and possibilities, formulate arguments, and apply reasoning and reflection to develop solutions to complex real-world problems.
- Engage independently and collaboratively in informed debates, discussion, and activities to extend and advance effective communication skills in a range of oral, written and digital modes.
- Act as responsible, ethical professionals and global citizens by applying awareness of social responsibility and professional integrity to interactions with other professionals and the wider community.
- Show evidence of skills and capabilities, as well as initiative and resourcefulness, necessary to make a valuable contribution to the professional workplace, and respond to changing industry needs.
- Recognise and apply cultural awareness and tolerance for diversity within team, community and workplace settings.
