Bachelor of Business (Marketing)
A marketing specialisation where you cover the business fundamentals and explore creative solutions. You’ll also get technical with digital channels and data. Innovate and think about connecting customers to products and services.
About the Course
Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace. At UniSQ you will learn relevant marketing theories and principles in a real-world context through using case studies and applied activities, whilst working alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year.
Course Entry Requirements
- ATAR - 60.0 or equivalent; proof of meeting the English Language Proficiency requirements is also required.
- Completed VET qualifications can be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.
- Work and Life experience may be used to derive an ATAR score or Selection Rank which may be used to meet the Entry Requirements for the program. We encourage you to reach out to the UniSQ team to discuss your options further.
- Exemptions/credit will be assessed based on the UniSQ Credit and Exemption Procedure. Claims for credit for previous study should be submitted prior to or at the time of enrolment. Each claim will be assessed on individual merit in line with UniSQ policy.
Course Structure
Recommended study pattern
Year 1
FIN1100 Commercialisation
MGT1001 Cultivating Talent
CIS1000 Digital Disruption
MKT1100 Customer Experience
MGT1101 Human Capabilities for Business
ECO1002 Market Behaviour
ACC1201 Data Insights and Financial Performance
MKT1002 Consumer Psychology
Year 2
MKT2001 Integrated Marketing Communications
MKT1001 Marketing Fundamentals
MKT2100 Service and Relationship Marketing
MKT2101 Creativity in Marketing
MKT3100 Digital Marketing and Social Media
3 x Electives
Year 3
MKT3001 Marketing Intelligence
MGT3303 The Equipped Graduate
MKT3101 Emotional Intelligence and Marketing
5 x Electives
Award requirements
Completion of 24 units as outlined in the Recommended Study Pattern section.
Exit points
Associate Degree of Business, Diploma of Business.
Upon successful completion of the program, students will be able to:
- Work autonomously and collaboratively to contribute to organisational initiatives by selecting and applying relevant theory to analyse and generate solutions to dynamic issues and changing landscapes.
- Evaluate inputs from various sources and stakeholders to ensure that the interests of others, including organisational, societal, environmental, and professional expectations, are recognised.
- Evaluate digital technologies, mechanisation, computerisation, and/or automation to support current and future business processes in the relevant domain of specialist expertise.
- Communicate broad-level specialist advice to others to build professional credibility.
- Exercise professional judgement using critical and reflective thinking and self-directed learning to continue developing as a self-reliant, ethical, and responsible professional.
- Leverage a well-developed professional identity by exhibiting the human capabilities and knowledge demanded by modern organisations.
